Khroma Beauty by the Kardashians a sneak peek

Khroma Kardashian

The Kardashian sisters, Kim, Khloe and Kourtney have released a cosmetic line specifically made for multi-ethnic women called Khroma Beauty.

Khroma Beauty adds to the expanding brand and empire of Kardashian products including OPI nailpolish and the Kardashian Kollection including handbags, homeware, clothing, lingerie, shoes and eyewear.

Of Khroma Beauty the sisters stated;

‘We’re so excited. There’s a glam girl in all of us and it’s a dream come true to have our own makeup line and to share it with women around the world. ‘

I’m a Kardashian stan and beauty addict so it comes as no surprise that I have been hotly anticipating the release of this line. However, someone wants to steal my high. Crush my Kardashian filled beat face fantasies…

Due for official release this month, the line has attracted legal attention of small Beverly Hills based cosmetic brand Chroma. The company’s co-founder, has hired a legal team and will pursue action if the Kardashians fail to change their brand name claiming it has caused confusion with their product users.

Chroma has released this statement;

 ‘Chroma Makeup Studio, which has a long-standing reputation for high quality colour line cosmetics and services, is NOT endorsing low budget cosmetic products that will be sold in mass retail outlets.’

In all my years of collecting from beauty lines from around the globe I haven’t even heard of their company. If they do win the legal case – the royalties they will be rewarded will be like pocket change to the mogul family. I hope that this legal case doesn’t delay the release of this line any further – Kim Kardashian informed the world Khroma was coming in June this year. This sista is tired of waiting – five months of a hyphy state will wear anyone out…

What products will be in the Khroma Beauty line?

Khroma Beauty’s first product release will feature a suite of mascaras, ‘Kardazzle Kompacts’ (eyeshadow, blush, bronzer and highlight palette) featuring the unique makeup styles of each sister, false lashes and nude lipgloss. There will be holiday products released for Christmas along with Luxury Lash Dash lashes.

The second round of products due for release January – February 2013 will include a ‘Kurve Compact’ finishing powder, a pre-foundation treatment mask titled the Million Dollar Mask and an illuminator. (Daily Mail)

Don’t think for a second you will need to have a Kardashian salary to access the line’s products. Robin Coe-Hutshing, creative director of Khroma Beauty, said the line should prove affordable to fans;

Kourtney, Kim and Khloe wanted to share their access to luxury formulas with their fans and our goal was to provide a prestige product range at very accessible prices,’ she said. That’s a win for the hip pocket.

Khroma Kardazzle Complete Face Palette $12.99

Khroma SheBang Eye Transformation Kit $14.99

Khroma Lash Dash Faux Lashes $9.99

Khroma Mascara $12.99

Khroma Nude Lip Set Au Naturel $14.99


Where can I buy Khroma Beauty products?

You will be able to find Khroma Beauty products sold at Ulta Beauty, Sears, CVS, KMart, Fred Meyer, Duane Reade, HEB, and Meijer. International sale regions are yet to be released.

In fact, you can find the Kardazzle Complete Face Palette and a select few other products from the line at Ulta Beauty online and in stores already.

I am most excited for Khloe’s Kardazzle Complete Face Palette which is filled with neutral tones, 8 eyeshadows, 4 matte and 4 shimmery with a shimmery bronzer, pink blush and golden highlighter (the three are all identical only differing in colour family), in a pull out draw underneath.

Kim’s Kardazzle Complete Face Palette is filled with smoky grey and blue shades while Kourtney’s Kardazzle Complete Face Palette is filled with bolder neutral hues.

The packaging of the palette is cute, small enough to travel with and diverse enough to take you from day to night.

Peep the photo shoot video and product pics below:

Khroma Beauty

[Check out a YouTube review of this product]

Khroma Beauty

[Check out a YouTube tutorial of this product]

Khroma Beauty

Khroma Beauty

 [Check out a YouTube review of this product]

Khroma Beauty

Khroma Beauty

Khroma Beauty

[Check out a YouTube review of this product]
Want to know more about Khroma Beauty? Check out their official website Khroma Beauty, their Facebook page and Twitter.

What do you think of the Khroma Beauty line offering? Will you be purchasing any of their products? Comment below and let me know.


Miss Fancye



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